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Tourism Marketing Expert

Who is the Tourism Marketing Expert and what does he do?

The marketing expert for tourism is a fundamental figure in the organization chart of agencies and tourist facilities, during the start-up phase of the company and during the evolution of the project. He studies the market and the target audience, the trends and needs of the moment, the evolution, and changes in the sector.
He propose tailor-made marketing and integrated communication strategies, analyzes competitors and positions the brand on the market in a defined way. He defines sales planning and targets, constantly monitors results, and finds workarounds if they are not achieved.

The required skills

He is a marketing expert devoted to tourism, so he has extensive knowledge of both sectors. He has a solid training in marketing and communication but has had previous experience in other roles in the tourism sector or has specialized after a long experience in contact with realities in the sector.
He knows marketing channels and techniques, online and offline, he knows how to offer the customer or the company of which he is part a balanced and effective marketing mix. He is proactive and accustomed to meeting goals and deadlines, result-oriented and teamwork.

If you want to find out how to become a tourism marketing expert fill out the form and ask about our Master in Tourism Management.

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