What is the Master in Tourism Management?
This Master is one of the tourism training courses of excellence in the field of tourism to become professionals in the tourism sector. You will be able to work as a Manager of Travel Agencies and Tour Operators, Marketing and Communication Expert for Tourism, Head of Tourism Promotion, Technical Director of Travel Agency, Tour Leader. No other Master in Tourism prepares you that much!
Why choose the Master in Tourism Management?
The Up level Master in Tourism Management is a training course, theoretical and practical, highly specialized to work in tourism and become professionals in the tourism sector. This Master is the best because:
- It offers a serious, concrete and result-oriented training. The professors are highly qualified and with extensive experience in the field.
- The internship is guaranteed in relevant companies in the field of tourism. Your tourism training will thus be complete and will prepare you as best as possible for the various job opportunities for which the Master in Tourism Management was created.
Study plan
Tourist Technique
- History and evolution of tourism
- Tourist terminology
- Marketing Concept
- Market Strategies
- Tourism professions
- Travel market and target audience
- Definition of the tourism product
- Tourist consumers
- Promotion and sale of travel
- Travel and Tourism Agency
- Tour operators
- Management and organization of Travel Agency
- Travel planning, costs and revenues, pricing
- Means of payment, currency standards, working documents
- Accommodation facilities, hotel and non-hotel establishments
- Train
- Maritime transport
- Air transport
- Road transport
- International conventions and agreements
- Relations between carriers and Travel Agency
Tourist Itineraries
- Italian Tourist Itineraries
- European Tourist Routes
- Tourist Itineraries of Non-European Countries
- Design of a tourist itinerary
Tourism Legislation
- Constitutional law
- Commercial law
- Tourism Code D. Lgs. 79/2011
- Contracts for the organization and brokerage of tourism
- International conventions
- Regional tourism legislation
Accounting and Administration
- Accounting
- Accounting Ticket offices, Tourism Third Parties
- Registers and accounting books
- VAT accounting, Art. 74b, individual services and brokerage
- Registrations, costs and revenues of a travel and tourism agency
- Financial statements, competence
- Electronic Invoicing
Social Media and Digital Strategy in Tourism Marketing
- Principles and techniques of Digital Marketing in the tourism sector
- The Impact of Digital Innovation in Tourism Marketing and Communication
- Reputation Management through Social Media for Travel Agencies eTour Operator
- Designing an Omnichannel Strategy: Integrated Digital Media Management in the Global Enterprise Ecosystem
- Operational workshops: construction of the Final Project Work
Define a Social Media Marketing Strategy in Tourism
- Social media in the world
- The choice of social media and their integration into a tourism marketing strategy
- Define a communication and marketing plan: focus on Facebook, Instagram, Pinterest and other channels
- Definition of Target, Tone of Voice
- Elements of Visual Storytelling for Tourism
- Operational workshops
- Final Project Work.

The Up Level Method
The best professionals grow here
Level up, can be literally translated as growing, improving, rising in level. Up level, School of Management, means even more, it means becoming. Because Up level deals with training, fulfilling its mission in the deepest and noblest sense of the term: to give shape to a new way of being, to transfer theoretical and empirical knowledge to form a new way of acting. To exercise that divine formative virtue that Dante reserved for the learned and wise masters of ancient Greece.
Up level does it in the third millennium, with the exact same purpose. To train individuals capable of completing the cognitive path and putting into practice the knowledge received.

The mission
Each result is a basis for further growth
Generate opportunities. This is the main objective of the Up level Master in Tourism Management. Give something more, build a bridge for the future, to achieve concrete results as soon as possible.
Opportunities to grow, to work, to invest in their skills and become entrepreneurs of themselves. In a constantly expanding market such as tourism, the possibilities are many, but you must know how to grasp them. And to grasp them, first, you must be prepared. Only adequate and in-depth training, in fact, ensures the necessary tools to conquer the desired positions.
The Master in Tourism is designed to train professionals who meet the expectations of the most quoted and important tourism companies, because alongside consolidated and continuously updated teaching methods, a real work activity is carried out, structured in internships at travel agencies and moments of comparison with professionals and experts in the sector. A real experiential teaching that consolidates day after day the skills and motivations of the students preparing them to face the labor market with confidence.
Because the success of our students is the success of Up level.
Why choose the Up level Master in
Tourism Management?
100% guaranteed internship
30 years of experience
Over 10,000 satisfied students
Possibility of installments
Network of excellence
Access to scholarships
The locations of
Master Up Level

Milan
Up Level
Via Fabio Filzi, 2
20124, Milan
Phone 02.40706938

Rome
Up Level
Piazzale Flaminio, 9
00196, Rome
Phone 06.99341966

Naples
Up Level
Piazza Carità, 32
80134, Naples
Phone 081.5510879
The partners of the Master in Tourism Management
Trust who made it
Our business card,
the careers of over 1000 students
The professional opportunities of the
Master in Tourism Management
Recent Internships
Who chooses the Master in Tourism Management
Graduate Students
Professionals
Entrepreneurs
Operators in the sector
The teachers of the Up Level Masters
The Certificate
The Specialisation Certificate
At the end of the Master you receive a personal Specialisation Certificate: it certifies the skills you gained and your ability to apply them at work.
It is not just a piece of paper: it carries the mark of a school with 30 years of experience in management training, recognised by companies in the sector. It counts as a post-graduate specialisation — the level of preparation that employers look for.
And we don’t leave you alone: internship and placement support you all the way into the world of work.
Credits
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