Event Marketing & Social Manager

Who is and what does the Event Marketing & Social Manager do

The Event Marketing & Social Manager promotes the event and manages its communication across all channels, with a particular focus on social media, content and creators. They build the communication plan, manage live coverage, produce content before, during and after the event, and collaborate with influencers and creators to amplify its reach.

They work alongside the press office and the production team, turning the event concept into a content strategy that attracts attendees, builds community and adds value for sponsors. They measure results and optimise campaigns in real time.

Skills required

Social media strategy and content creation (copy, photo, short-form video), media planning and advertising, PR and press office, community management, influencer & creator marketing, and the ability to read data to guide decisions. Creativity, storytelling and speed are essential.

Salary

In Italy, indicatively, a junior profile starts at around €22,000–26,000 gross per year, a mid-level around €34,000–42,000, while senior figures can reach €50,000–60,000 gross per year (market estimates).

If this is the opportunity you dream of, request information about our Master in Event Management using the form below!