What is the Master in Event Management?
The most complete and innovative formation in the field of event creation and management.
The new Up level Master in Event Management trains you by preparing you to operate in a highly competitive sector through a 360-degree training in the event sector. It’s a modern and innovative training that prepares professionals in the field of creation and management of events.
It’s a specific Master on the design strategies of the Events and Congresses sector and on the fundamentals of integrated communication designed according to the most modern organizational and communication techniques.
The Master prepares in a complete way the professional figures of Event Manager who can operate in the market of “national and international” events, a professional who plans and develops the event, assumes responsibility for the choice of creative, technical, and logistical elements. He realizes and takes care of the overall design of the event, brand building, marketing and communication strategy, audio-video production, screenplay, logistics, budgeting, negotiation, and global customer service.
Study Plan
Interpersonal communication and client management
- Communication basics: the components of the message and the axioms of communication, verbal and analogical communication
- Interpersonal communication and client management: needs analysis, listening techniques and alignment
- The events landscape and the key professional roles
Event marketing and communication
- Marketing basics, the marketing mix and the event-as-product; events as a marketing tool
- The business plan: analysis of market, target and competitors
- Integrated communication and media planning; the creative message (visual, headline, pay off)
- Unconventional marketing: guerrilla, ambient, buzz, experiential
Event pre-production
- The event idea, the first client briefing, preparation and strategy
- Event feasibility analysis
- Venue scouting, site inspections and quotes
- Presenting proposals to the client and second briefing
Event production
- Project management, timing and planning
- Budgeting and sponsorship
- Drafting the project: from creative writing to business writing
- The production phase: permits, technical department, venue setup and services
- Team working, resource management, coordination and planning
Types of event
- The different types of event
- The congress event and the exhibition event
- Cultural events, music and entertainment events
- Sport events and social events
- Corporate events and hybrid formats
Digital, hybrid and immersive events
- Virtual and hybrid formats: when and how to choose them
- Streaming and virtual event platforms
- Online engagement, interaction and networking
- Phygital and immersive experiences: AR, VR and digital activations
- Directing and producing a live event
Event Technology & attendee management
- Ticketing and registration systems
- The event app and interaction tools
- Check-in, badges and accreditation
- Attendee management and event CRM
- Assisted matchmaking and networking
Promotion, social media & creators
- How to communicate and promote an event: strategy and media planning
- Press office, press release and press conference
- The event’s social media strategy and live coverage
- Content creation and storytelling for the event
- Influencers, creators and user-generated content (UGC)
Sustainability and green events (ESG)
- Designing a sustainable event
- Managing waste, energy, mobility and responsible catering
- Certifications and standards for green events
- Measuring and reporting impact
Artificial Intelligence in events
- AI supporting planning and production
- Smart matchmaking and networking
- Personalising the attendee experience
- Chatbots and virtual assistants for the event
- Generative AI for content and creativity
Event post-production, data and ROI
- The post-event and teardown
- Reporting and final review
- Audit and case histories
- Attendee data, KPIs and lead capture
- Dashboards and measuring event ROI
Project Work
- Applied project from idea to reporting
- Ideation, production, promotion and measurement of a real event
- Presentation and discussion of the project
The Up Level Method
Over 30 years of experience gave us the means to fully explain and interpret the world of management. And tell you about it at its best, in the different nuances that we propose with our Masters: Hospitality, Tourism, Event, Communication, Social media & Web marketing.
With us you will learn about these sectors at 360 degrees, to know how to analyze every aspect and change.
The mission
At the base of a successful event there is always a team able to plan and manage it in the best possible way.
An avant-garde solution to train – through this specific course – professional roles capable of keeping up with the needs of the market and, even, of anticipating them, thanks to a solid and in-depth training, which in addition to the theoretical and practical skills necessary transmits to everyone a concrete and effective approach for the management of corporate communication on the internet.
A training that ensures openness to any innovation, to be constantly updated and effectively master every new marketing and communication technique.
Why choose the Up level Master in
Event Management?
100% guaranteed internship
30 years of experience
Over 10,000 satisfied students
Possibility of installments
Network of excellence
Access to scholarships
The locations of
Master Up Level
Online attendance
Online Courses and Masters
Milan
Up Level
Via Fabio Filzi, 2
20124, Milan
Phone 02.40706938
Rome
Up Level
Piazzale Flaminio, 9
00196, Rome
Phone 06.99341966
Naples
Up Level
Piazza Carità, 32
80134, Naples
Phone 081.5510879
The partners of the Master in Event Management
Trust who made it
Our business card,
the careers of over 1000 students
The professional opportunities of the
Master in Event Management
Recent Internships
Who chooses the Master in Event Management
Graduate Students
Professionals
Entrepreneurs
Operators in the sector
The teachers of the Up Level Masters
The Certificate
The Specialisation Certificate
At the end of the Master you receive a personal Specialisation Certificate: it certifies the skills you gained and your ability to apply them at work.
It is not just a piece of paper: it carries the mark of a school with 30 years of experience in management training, recognised by companies in the sector. It counts as a post-graduate specialisation — the level of preparation that employers look for.
And we don’t leave you alone: internship and placement support you all the way into the world of work.
Credits
The photos of the students of the Master in Event Management
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