Social Media Manager

Who is the Social Media Manager and what does he do?

The Social Media Manager is responsible for managing the social profiles of brands, companies, celebrities, musicians, politicians.

The voice (and often the mind) of its customers on the most powerful communication channel, social networks. His work can pursue sales purposes (in case he deals with business realities) or reputation, simple presence or positioning on the market.
He works by objectives, defines the editorial strategy, takes care of the design of the contents and their publication, guides the client in the management and optimization of the budget for advertising, draws up monthly reports to analyze the performance of his content and campaigns. Among the most growing professional profiles in recent years, he finds a place in marketing and communication agencies or media centers, but he can also work in the digital departments of the same companies.

The required skills

The Social Media Manager, of course, is a social network addict, knowing the platforms, the logic, the respective diversity, updating his feeds every quarter of an hour, always knowing what happens in the world and in the social world. He is a creative person, with copywriting and strategic skills: often his figure coincides with the content manager figure. He is proactive and resilient to stress, works for goals and deadlines and oriented to team working.

Salary

The average salary of a Social Media Manager is around €1,600 net per month. The salary varies greatly depending on the experience and the reality in which you work. The net of junior figures (less than 3 years of experience) stands at € 1,350 net but can rise already within two years from the beginning of the profession. After 5 years of experience, you get to receive around € 1,700 net per month, but, as mentioned, much depends on the work context and the customers followed. Senior figures behind top brands, political institutions or celebrities earn over €2,000 per month.

Do you want to turn your passion for social media into something different?
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