Master In Communication, Social Media and Digital Marketing
Milan, Rome, Naples and online
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What is the Master in Communication, Social Media and Digital Marketing?
It is a modern, hands-on training that prepares professionals in Digital Marketing and online business communication, ready for today’s market: AI, social, content and data.
It is a master on Social Media Marketing, Digital Advertising and Content Creation strategies, designed around the latest developments in the sector: from generative artificial intelligence to short-form video, from data to automation. Instagram, TikTok, YouTube, LinkedIn, Meta Ads and Google Ads — together with AI and analytics tools — will become your everyday toolkit.
The new Master in Communication, Social Media and Digital Marketing of Up level trains you by preparing you to operate in a highly competitive sector through a 360-degree training in marketing and communication.
At the end of the Master, you will be able to design, manage and measure integrated, data-driven communication campaigns: from content strategy and short-form video to automated advertising (Meta Advantage+, Google Performance Max), from influencer marketing to the use of generative AI for content and creativity, all the way to measuring results with Google Analytics 4.
Study Plan
Strategic Marketing
- Analysis, CRM and strategic options
- Market selection
- Consumer behaviour
- Internal and external relations
- Budget
- Research and analysis
Professions in Marketing & Communication
- The agency and professional roles
- Marketing management
- The creative pair: Copywriter and Art Director
- The account manager
- The new digital roles: Social Media Manager, Content Creator, Data Analyst, SEO/SEA Specialist and Growth Marketer
Marketing Planning
- Brief
- Brainstorming
- SWOT analysis
- The marketing plan and strategies
- Budget
- The strategic and operational plan
Legislation, law and privacy in the Marketing & Communication sector
- Copyright and author’s rights
- Intellectual property
- Trademark protection and registration
- Privacy and GDPR in the digital world: consent, cookies and data management
- An overview of the AI Act and the responsible use of artificial intelligence
Storytelling, content and creativity
- Copywriting: techniques for generating ideas and text
- Storytelling and brand narrative
- Content strategy and the editorial plan
- Visuals, use of colour and the language of images
- Formats and tone of voice
Marketing and business communication
- Branding
- Internal and external communication
- PR and Media Relations
- Above the line
- Below the line
Experiential & Event Marketing
- Events and sponsorships from the company and agency side
- The event as a “warm” medium
- Experiential marketing
- Tribal marketing and concept stores
- Guerrilla marketing
- Viral marketing and augmented reality
Artificial Intelligence in Marketing and Digital Strategy
- The rules of digital marketing and omnichannel
- The globalisation of markets (EMEA, ASEAN) and the evolution of the target (Onlife)
- Generative AI for producing text, images and video
- Prompt engineering applied to marketing
- AI in advertising: Meta Advantage+ and Google Performance Max
- Personalisation, predictive automation and AI ethics
SEO & GEO: Search Engine and Generative Engine Optimization
- Moving beyond the Google-centric model: Bing, Amazon, LinkedIn
- Search engine fundamentals
- Site structure and SEO copywriting
- SEO tools
- GEO: getting cited by Google AI Overviews, ChatGPT and Perplexity
- Practical lab
Content Marketing & Short-form Video
- Content strategy and the editorial plan
- Content marketing formats and channels
- Short-form video: TikTok, Reels and YouTube Shorts
- Video production and mobile editing fundamentals
- Content for engagement and conversion
Social Media Marketing
- The social media communication plan
- Choosing networks, including TikTok: Facebook, Instagram, YouTube, LinkedIn, X, Pinterest
- Community management and social listening
- Analytics tools: Meta Business Suite and platform insights
- Workshop on real-world cases
Influencer & Creator Marketing
- The creator economy and the role of influencers
- Influencer marketing strategy
- User-generated content (UGC)
- Managing collaborations and basic contracts
- Measuring results
Digital Advertising: SEA, Social Ads & Programmatic
- Search Engine Advertising and Social Ads: roles, strategies and differences
- What SEA is
- The platforms: Google Ads, Meta Ads and TikTok Ads
- Programmatic advertising
- Meta Advantage+ and Google Performance Max
- Campaign creation and optimisation lab
Data, Analytics & Measurement
- Google Analytics 4: setup and data reading
- Attribution models
- Defining KPIs and building dashboards
- Privacy-first tracking: server-side and consent mode
- Data-driven decisions
Marketing Automation, CRM & Email Marketing
- What marketing automation is
- How to create an automation strategy
- Automation platforms
- Email marketing and lead nurturing
- CRM management
- Using AI in automation
The Up Level Method
Over 30 years of experience provide us with the means to fully explain and interpret the world of management. And tell you about it at its best, in the different nuances that we propose with our Masters: Hospitality, Tourism, Event, Communication, social media & digital marketing.
With us you will learn about these sectors at 360 degrees, to know how to analyze every aspect and change.
Tradition and innovation are the cornerstones of our method: therefore, we combine the most classic and consolidated teaching formulas with an avant-garde approach that allows our students to learn in an extremely stimulating and engaging way. Tradition and innovation, rigor, and flexibility: we have found the right balance to train the best professionals of tomorrow.
The mission
Training of excellence
The first objective of the Master Up level is the training of highly specialized figures in the management, planning and coordination of online communication campaigns.
For this reason, the Master in Communication, Social Media and Digital Marketing of Up level is structured to combine a solid program of studies with case studies and workshops under the supervision of professionals in the sector.
The Master in Digital Communication was born from the need to fully understand how technology is changing the communication sector.
The market therefore requires professionals able to apply a new communication model that is no longer unidirectional but based on the participation and interaction of users through new media and social networks.
We train professionals able to use all the digital marketing tools at their disposal to develop an integrated digital communication strategy and able to achieve defined objectives effectively and efficiently.
You can find a job both within the marketing and communication office of a large company and at communication and web marketing agencies or media centers that manage the budgets of large multinationals.
Why choose the Up level Master in
Communication, Social Media and Digital Marketing?
100% guaranteed internship
30 years of experience
Over 10,000 satisfied students
Possibility of installments
Network of excellence
Access to scholarships
The locations of
Master Up Level
Online attendance
Online Courses and Masters
Milan
Up Level
Via Fabio Filzi, 2
20124, Milan
Phone 02.40706938
Rome
Up Level
Piazzale Flaminio, 9
00196, Rome
Phone 06.99341966
Naples
Up Level
Piazza Carità, 32
80134, Naples
Phone 081.5510879
The partners of the Master in Communication, Social Media and Digital Marketing
Trust who made it
Our business card,
the careers of over 1000 students
The professional opportunities of the
Master in Communication, Social Media and Digital Marketing
Recent Internships
Who chooses the Master in Communication, Social Media and Digital Marketing
Graduate Students
Professionals
Entrepreneurs
Operators in the sector
The teachers of the Up Level Masters
The Certificate
The Specialisation Certificate
At the end of the Master you receive a personal Specialisation Certificate: it certifies the skills you gained and your ability to apply them at work.
It is not just a piece of paper: it carries the mark of a school with 30 years of experience in management training, recognised by companies in the sector. It counts as a post-graduate specialisation — the level of preparation that employers look for.
And we don’t leave you alone: internship and placement support you all the way into the world of work.
Credits
The photos of the students of the Master in Communication, Social Media and Digital Marketing
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