Master in Hospitality Management

Studies Plan

Introduction to the tourism world

Hotels
The hotels in the world and in Italy;
The main aggregates (chains and consortia)
The hotels organigram

Room Division
Organization and roles in different types of hotels;
Front Office
Housekeeping
Other departments

Food And Beverage
The world of catering. Menus
Restaurant
Bar
Cuisine

Marketing & Sales
Sales
Booking office
Marketing

Human Resources
Organization chart and professionals figures;
Training and selection;
Job description;
Evolution of the department;

Administration

Treasurer

General Director
The roles of General Manager

Financial
Break Even Point;
Budget;
Manning guide;

Tourism marketing
Marketing: customer orientation:
Marketing concept;
Target groups and market segments;
Marketing mix;
New positioning;