Master in Tourist Management
Studies Plan
Tourism Marketing
Marketing Concept
Market Strategies
Travel market and target audience
Defining the tourist product
Promoting and selling travel
Needs, goods supply and demand for tourism.
Travel and Tourism
Advertising management and organization
Planning for a trip, costs and revenues, Pricing
Means of payment, currency regulations, working papers
Accommodation, hotel businesses and non-hotel
TICKET AND TRANSPORTATION
Rail transport
Maritime transport
Air transport
Conventions and international agreements
Relationships between carriers and ADV.
TOURISM LAW
Constitutional Law
Business Law
Framework Law
Contracts intermediation and tourism organization
International Conventions
Regional tourism law.
TOURIST GEOGRAPHY
Geography Italian tourism
Geography European tourism
Geography of countries outside Europe
Medical tourism and vaccinations
Simulations of front office and back office.
ACCOUNTING AND ADMINISTRATION
General Ledger
Accounting sectional
Records and books
VAT accounting, Art 74b
Records, income and expenses of a travel agency and tourism
Budget
Balance Ticket.
ENGLISH LANGUAGE APPLIED TO TOURISM
Setting and translating business letters
Main terms used in tourism
Conversation
Construction of tourist itineraries.
TELERESERVATION SYSTEMS
IATA
PNR
Tele with GDS
Differences between GDS (Saber, Galileo, Worldspan, etc.).